Brian Proctor: The Power of Intention, Self-Image & Personal Transformation

0:00Rich Fournier:The world of business is changing. It's super fast. New technology, new competition, and new rules. And average thinking won't survive this next change. The entrepreneurs who win next will think differently, adapt faster, and demand way more for themselves. This is the Entrepreneur Standard, hosted by me, Rich Fournier. It's time to raise your standard. Hello and welcome back to the Entrepreneur Standard Podcast. I'm your host, Rich Fournier. And today I'm super excited to have a very good friend, one of the most preeminent names in the personal development space, Brian Proctor, is here to share some of his wisdom with us. And Brian, I'm so excited to have you here.

0:46Rich Fournier:So welcome to the show.

0:47Brian Proctor:Thanks, Rich. It's uh really good to be here with you.

0:50Rich Fournier:Yeah, you know, we did something about three years ago, and I was looking back through some of the archives and I reviewed it yesterday. And um you're such an easy person to talk to. Most people, um, you would think with the amount of success that you and your family have had over the years, that you know, you wouldn't have as much time as you do to share with us. But you've always been so gracious with me and everyone else that you come in contact with. So thank you for being here. And I'm really excited to ask you some questions about entrepreneurship and how people can perform, you know, at a higher level in their business.

1:23Rich Fournier:I love it. Love it. So, for some of you who don't know um Brian, Brian is Bob Proctor's son. But more than that, you know, he is an author of three bestsellers. Um, most recently, his recent release, I think it was in March, stop waiting for that big thing and quit screwing around with your life. Um, one of my favorites was My Father Knew the Secret. I have read that a few times. And um, you know, his career um was spent working alongside his father, Bob Proctor. And he was the core infrastructure, from what I understand, on helping Bob build out his entire organization and his whole career.

2:05Rich Fournier:So um, Brian, I'm sure you have so many things to share with us about how to build a successful business. Um, you know, this podcast, Brian, is is designed to really help entrepreneurs execute in their business at the highest of levels. But for some reason, Brian, you know, all of these entrepreneurs and high and and and business owners, they they come into the world of entrepreneurship, self-employed, and they know a lot. They read the books, you know, they listen to the podcasts like this one, they go to conventions, they go to seminars, and yet the knowledge base doesn't seem to transfer into their actions, nor does it seem to transfer into results in their business.

2:53Rich Fournier:So, today, my objective is to really dive deep into your brain to get some answers for these entrepreneurs and to help them understand why maybe they're not having some of the success that they wish they would. So you know, if you look back at all the hundreds and thousands of conversations that you had with your father and with other entrepreneurs, what would you say is one of the most uh is is the is the biggest reason why an entrepreneur doesn't execute on what they already know?

3:28Brian Proctor:I think the biggest reason, Rich, is uh it's their paradigms, it's their their habits, their way of being. I think, as you say, we all know how to do better, yet so often we don't do it. Uh we know the thing we need to do and we don't do it. And I think it's really simple. I think we can overcomplicate all this stuff, but the simple thing is to do what you can with what's in front of you right now. I see so many people that get overwhelmed. Uh, they're in business and they're thinking all these things they got to do, the the maybe the funnels they've got to build, the the calls they got to make for sales, the administrative stuff they've got to do, and they get overwhelmed with everything and they get uh kind of swallowed up in the minutiae.

4:14Brian Proctor:You know, if we would get, I think, straight and focus on what can I do right now to move myself one step forward and get out and do that thing right now. You'll find that you do that every single day. All of a sudden, a couple of weeks down the road, your business is is rocking, it's doing different things because you did those little things in the moment when you could. And I think so often we we sit back and think, yeah, I'll do that tomorrow. I'll do that tomorrow. Well, do it now. Do it now and do what is required. You know, I think one of the best things I learned from my father, Rich, was stepping through the terror barrier.

4:54Brian Proctor:And usually that thing that we have to do that's going to make our business grow is going to cause us to step across the terror barrier. It's going to cause us to do something that may not be the most comfortable thing in the world. But I have found that when we get step in and do the uncomfortable, man, we are capable of doing some incredible things.

5:15Rich Fournier:How do you stay confident in, you know, once you set a big goal in your business? And I don't care what business it is, right? We all have our goals and we all have things we want to accomplish, but you we set these big goals. And how do you stay confident in this goal when maybe the business numbers or the results that you're having tell you something needs to change? Like, how do you know it's still the right move?

5:37Brian Proctor:Well, you know it's the right move if it feels right. Here, here's the important thing. And this is something I I mean I know you heard this from my father, and I learned this growing up. If we look at our current circumstances and that let that dictate how we act, how we respond to things, man, that's a crime. Because if we're going to let our current sales numbers, if we're going to let the way the business currently is dictate the way we move through this world, that's a mistake. What we have to do first is hold the image of what we do want, how we do want our business, how we do want our sales, and then step in and do what's required to get that image out into the real world.

6:17Brian Proctor:Don't let what's currently happening dictate how you move. I'm not saying ignore reality, but what I'm saying is don't let that dictate how you operate.

6:27Rich Fournier:You know, that that's great advice. You know, Brian, sometimes when I'm, you know, talking to an entrepreneur and um they get stuck in this indecision. So here's an example. They've made a decision to start a business or they're in business and they're going after something, and yet they hesitate on what to do next. And they get caught up in this idea of this is this the right move? Is this the right move? Is this the right move? Should I do this? Should I do that? And they get into the in into the should space, right? Where they're shoulding over themselves. I should do this, I'm not sure.

6:59Rich Fournier:This is the right move. How does one go through a process to make a decision around is this the right next step in my business? I know it's a super broad question and it's different for every business, but there must be a general principle around this.

7:17Brian Proctor:Well, I think at the end of the day, you know, decision making is a skill. Um, and and it's a skill that we can work on, that we can get better at. If we're walking down a hallway and all the doors are open and we're looking at all our options, uh, we'll probably not do anything because we'll think, oh, there's something better down the road, there's something better at the next door. Where if we just choose a door, step through it, and get going, uh, it's amazing what will happen. So we have to make a decision. What am I going to do today? And then step out and do it.

7:49Brian Proctor:And even if it's the wrong decision, that's okay. You've you've shown to yourself that you'll make a decision, you'll take action on it. And if it doesn't show up, great, I'll make another decision tomorrow and I'll take a step towards that. You will find the right way. It's that holding back and waiting for the right thing to show up, or is this right? Is this wrong? Make a decision and step through it. You'll usually always make the right decision if you make it. Most people do the wrong thing because they're not making a decision at all.

8:22Rich Fournier:Yeah, I found um for me, um I found that I have to act in faith. Yes. Um and I have to believe. So if I'm struggling, and and and I don't know if you have found this in in your life and business or if Bob did as well, but I making a decision and and then really looking at all the variables and then say, you know what, I'm just gonna act in faith and and and and believe that I'm willing to do whatever it takes to make this happen, and I'm willing to look like a fool through the process.

8:58Brian Proctor:And I think that's that's a good point. Uh that's a good point. We have to not worry about what anybody else will think, and certainly be willing to look like the fool. I remember when I first started doing podcasts, I started doing interviews, I started being online. I was willing to look like the fool because I knew that this is what I had to do to get my message out. And so I just kept stepping into it and kept stepping into it. We have to do what's required. You know, I think the big deal, Rich, is that when we're going for something big, we're looking to grow our business into some new realm.

9:31Brian Proctor:We don't know all the steps that are going to be required to get us there. If you're going for something really big, you won't know what all is required. But here's the deal you do know one step you can take right now. And that's it. Take that one step. Do that one thing. And as you do that, the next thing will reveal itself. That's how we get on in the world. If we sit back and wait until the whole plan shows itself, uh we get everything all worked out for how we're gonna do it, man, we're gonna be old and sitting in a wheelchair. Uh, you know, you've got to take a step with what you've got right now and let the next one appear as it as it comes.

10:11Rich Fournier:How big of a deal is unconscious commitments that we carry? Um, how big of a deal, like you talked about paradigms. I remember your you know your father used to teach um paradigms are a multitude of habits. Um and um and but I had recently thought about this and I heard someone mention you know, we're driven by our unconscious commitments um to whatever it is that we're committed to, and most of us don't even know what we're committed to. How big of a deal is our unconscious commitments um in regards to production and performance in business?

10:51Brian Proctor:It's a very big deal. I think unconscious commitment is just another word for habits. It's another word for a way of being, a way of showing up. And I think if if we work to how do how do you change a paradigm? What is a paradigm? You just said it's a multitude of habits. Well, we have some paradigms that are great, that really work in our favor, and we have some that work against us. So how do you change these things? You just work on one at a time. You work on one at a time. And so if you want to change this unconscious commitment that we've got, if it's not working for you, okay, what one thing can you start doing today, not tomorrow, today to alter your world, to change something up.

11:32Brian Proctor:It could be as simple as going to the gym, uh, you know, it that you don't normally go to. So you start feeling better about yourself. And as you feel better about yourself, man, you're gonna step in and start doing more. It could be making that one sales call at 9 a.m. every single day without fail. Doing the one little thing, forming a new habit that you know is going to cause you to move in the direction of the goal that you're going after, the way the business that you want it to be. And if we start changing those little things, man, that's when the quantum leaps happen.

12:04Brian Proctor:It's the little things. Too many people are focused on what big thing can I do, what big change can I make. And that's a mistake. I think if we focus on the little thing and get worked on that, man, everything will change. And here's the deal: it's easy to change something small, it's not overwhelming. And if we start doing that one at a time, watch what happens.

12:28Rich Fournier:This brings me to a thought, and um, it's not in my notes, and and and but if you don't mind humor just thinking about this and maybe figuring out if you know, Brian, if I was your best friend today, which I I think I like in my mind, I'm like Brian's my best friend. But um, but aside from that, you know, um, Brian, you know, I'm I want to hit X in my business. What is one thing that I well maybe a multitude of things, but what is how do I change this idea of who I am, the self-image to produce something in my business?

13:04Rich Fournier:Like, what is a daily method of operation that maybe I can execute daily outside of my business activity, right? Like so outside of prospecting. What's something that I can do today, tomorrow, the next day to really work on my character, my my conditioning, my self-image. What's a practical way to change those sorts of things?

13:32Brian Proctor:That's an easy question, Rich. Uh, here it is. And this is something my father did his entire life. Read a good book. Read a book that is in personal development, uh, not a novel. Read something that's going to actually help you. It could be uh James Clear, Atomic Habits, could be Rick Ruman, a Rick Rubin, a creative act, could be Napoleon Hill, Think and Grow Rich, could be Neville, Power Power of Awareness. If you were to take just 30 minutes, just 30 minutes a day, first thing in the day, and read just a few pages from a good book like that, that's going to alter the way you think, the way you see your world, and ultimately the way you behave.

14:16Brian Proctor:That's the key.

14:17Rich Fournier:You know what? Can I, you know, when your dad had suggested this many years ago, and um I found myself still not doing it. Even though I believed, you know, he's like, Yeah, you need to do this. And and while yet I believed that that was the thing to do. And you know, writing out my goals and and and getting excited about it and and putting things in my mind every morning, I still didn't do it. Like I still didn't do it, right? Like, so look at me and tell me why didn't I do it? Right? Why why didn't I do it at that time?

14:52Brian Proctor:You you didn't do it because your why wasn't big enough, Rich. That's it. Um, that's the why. Uh, you need a why that's big enough. You need some driver that's big enough that's going to cause you to do something differently. So, do we overcomplicate this? I think we do. I think we really do. You know, success is simple. Success is the progress Earl Nightingale stated this. He said, success is the progressive realization of a worthy ideal. So how do we become successful? We become successful by progressing towards a worthy ideal, a worthy goal, some bigger picture than where you're at right now. And it's the progress along the way.

15:31Brian Proctor:That's when we're a success. So how do we do that? We've got to study, we've got to do things a little differently. You know, I'm reading a book right now that I just picked up, uh, Wayne Dyer's Secrets for Success and Inner Peace. And it's a simple little book. The first secret really resonated with me. And it said this be open to everything, but don't be attached to anything. You know, if we stay open to possibility and don't be attached to one way of doing a thing, we're gonna get on in the world. I love that secret. That's a really valuable thing. Now, I wouldn't have even thought of that or or even come across it if I didn't take 30 minutes a day to read a good book.

16:23Brian Proctor:That's it. Take some time to read some things, it's going to open your mind up to greater awareness. And as we have greater awareness, man, that's when things are gonna start rocking because we're gonna start doing things a little differently. And um, that's an easy thing to change, but you got to do it. And like you say, you know, you you know what you had to do, but you didn't do it. And that is only because the why is not big enough.

16:49Rich Fournier:So the why has to be big enough to be willing to do things you wouldn't normally do, to change your behavior. And the why has to, for me, I guess I look if I look out over the years, the why had to be big enough where the opinions of others didn't, I didn't give any power to it anymore.

17:08Brian Proctor:Right. And that's a big deal. Um, I'll I'd be the first guy to tell you that used to be me. I used to be worried about what everybody thought of me. Um, I wanted everybody to like me. And I guess maybe because I'm getting older, I don't know. I I don't worry about it so much anymore. I just don't worry about it because I know I'm doing good by me. And I know I'm doing good by the people around me. So if somebody doesn't like it, well, that's their problem. Here's the deal that I've learned is that I I'm a Canadian, but I'm living in the U.S.

17:39Brian Proctor:right now. And here in the US, man, politics, it's crazy. It's just crazy town right now. And this is the deal.

17:46Rich Fournier:Oh, it's crazy town here in Toronto. Don't worry, don't you worry. I got a lot, we get lots of crazies here.

17:51Brian Proctor:But here's the thing you will only appeal, if you're lucky, to 50% of the people. 50%. Take a look at a politician. They're likely around 30%. And they're outdoing their thing. They don't care what people think, they're outdoing their thing. Don't worry about what others think, because quite frankly, they don't think much at all. And if they are thinking about you, it's a fleeting moment. They're not, uh, they're not, they don't have you on their brain all day long. They've got themselves on their brain all day long. Don't worry about what anybody else thinks. You step out and do what you want to do and do it with vigor.

18:29Brian Proctor:I, you know, I started doing stuff like this. I started writing books. Uh, you know, four years ago, who was I to think I could be an author? Now I've got three books, and they're all best-selling books. It's not like uh just on a shelf. Uh, they're all doing well. That wouldn't have happened if I worried about what somebody would think about my writing or is this good enough? Uh, am I putting good stuff out? No, I just knew that I would do the best I could and I was putting it out there, and then I would do whatever I could to get the message out.

19:00Rich Fournier:You know, this is um this is a great segue. And if you don't mind, we're gonna take a little sideways jaunt into um into your business. Um, because I think some of our some of the audience may not really understand um the amount of success. And hopefully you're not too uncomfortable. And if you are uncomfortable talking about it, please, please, like don't hesitate uh to say something. Um, but you've done some pretty extraordinary things um with your father on your own. And um you were one of the first people probably in the world at the time to build a massive distribution database of email marketing.

19:37Rich Fournier:Um, so would you mind sharing a little bit for our entrepreneur audience um some of the accomplishments that you and your father had in business and how many people that you impacted, you know, in this personal development and performance space?

19:55Brian Proctor:Well, how many impacted? That's a you can never answer that question.

19:59Rich Fournier:Never answer that question. Because there's not a day that people don't ask me what I do and what's going on. And I said, Well, you know, we did some work with you know the Proctor Organization and at the time, and and they go, Yeah, I remember that guy. They were amazing. So the the reach that your family has had globally is Yeah, it's in the millions.

20:16Brian Proctor:It's in the millions. It's it's in the millions for sure. You know, I I was fortunate. I um when I was working with my father, this is long before email marketing was ever a thing. I thought, you know, one of the biggest mistakes that most companies make is they don't stay in touch with their clients. They just don't stay in touch with their clients. Now that it's a big mistake. So I came up with an idea of a way to stay in touch with clients, and that was through email. Um, I would start sending the message, capture their emails, and send messages. And this is before email marketing was a thing.

20:50Brian Proctor:My God, any business on the planet today, they should be in the business of email marketing, letting the their clients know what they're doing, delivering value to their clients via email, because today it's the easiest thing in the world to set up. When I was doing it, I started back in the late 1990s. There was nobody else out there doing it. Um, and you know, it was not a it was not an easy thing to build because there wasn't the systems that there are today. Today, you can just go online, click a button, and you've got yourself an email list and you can start capturing email names and and and reaching out to people.

21:28Brian Proctor:But back then you couldn't. I thank God every day that I did what was required because it was not an easy thing to do. All I did was focus on what I can do today, how can I make this a little better today? Because if I had known all that I had to do to make the thing work, I probably wouldn't have done it. And that would have been a mistake. So, for anybody listening to this, if you got a big dream, don't worry about what all you've got to do. Because if you do, you probably won't go after it. Do what you can today.

21:59Brian Proctor:And that's what I started doing with. That. Well, thank goodness I did. You know, when the movie The Secret came out, I think it was in 2006. Um, we were ready because we were capturing email addresses. Most of the other speakers in that movie did not. They were not capturing email addresses. This was long before it was a big deal. And uh we we ended up with millions of people on our email list, and we were able to deliver value to those millions of people. And because of that, our business grew like crazy. Uh, it really did. So find a way to stay in touch with your clients by delivering value.

22:38Brian Proctor:Don't ask for sale all the time.

22:41Rich Fournier:You know, it's interesting. The psychology behind um, you know, there's a strategy and there's a tactic, but I'm very interested in the psychology of um the person who tries to build something to deliver value when this when it when the product or software or the system doesn't exist. Um so what enabled you to have faith in the work that you were doing when there was no proof of concept at the time. Um the software didn't exist maybe at the time. Hundreds of thousands of dollars probably went into building systems. What like what was the psychology behind having the faith to to act on this thing where no one else was doing it?

23:29Brian Proctor:Uh, you know, it's it's gonna be an answer that you're probably not expecting. Um I got what I like to call psychic income, and that was positive feedback. It just felt good. Uh, I was delivering out valuable, you know, quotes of the day. Um, and this was before any quote of the day service was online. I was sending out quotes. Every four day Friday, I was sending out an uplifting story. I got responses from people that a story altered the direction of their life, just from an uplifting story, or a simple quote caused them to look at their day a little differently. They may have been struggling, and that caused them to look at what they were struggling with from a different perspective.

24:10Brian Proctor:I was getting psychic income. And that's what drove me when it was hard, when I wasn't sure, is this going to work? But when I started getting feedback like that, I knew it was working. I was reaching people. That's the important piece. So as long as I was reaching people and they were responding in a in a in a positive way, I was getting that psychic income. I knew that everything else was going to work itself out in time. And I just kept forging on. I kept forging on. And it took a couple of years, but um, you know, it turned into something that brought in literally millions and millions of dollars because I was willing to put up with the grind for a relatively short period of time because I knew I was doing the right thing for the right reason.

24:57Brian Proctor:I wasn't doing it to make a million dollars. I was doing it to provide a service that would open up my father to another world, uh, to a larger audience. And that was it. The money came because of the intent that was behind it.

25:14Rich Fournier:So the word that came to my mind we were speaking was the intent. So your intent. So for any entrepreneur today, the intent with which they approach what they do is equally as important as the tactic behind what they do.

25:28Brian Proctor:It really is. I think if if you're truly interested in your customer, you're gonna do great. Your business will thrive. It may take a while to get to that thrive point, but if you keep with that attitude, your business is going to thrive. If you're just looking at what can I get from this person, oh, you might win for a short time, but you're not gonna win over the long haul. How often have you sat in front of a salesperson and they're trying to sell you something, and they're selling you something you need, but you have this feeling from that person that they're not interested in me.

26:03Brian Proctor:They just want to make the sale, and you don't buy all the time. Yeah. And then you can have somebody sitting in front of you that's trying to sell you something that you don't necessarily want. But my God, this person really is like, I know they want me to do better, they want me to be better, they know that this will help me. And I'm not quite so sure, but I feel that they do, and I buy. It's all the intent behind it all.

26:30Rich Fournier:It was interesting. Um, years ago, we um I was in the real estate space, and we entered a market where I had no friends, no family, or no circle of influence at all. Didn't know anyone. And we entered a real estate space, Brian, and um where you know, I had we had three kids, married, mom, no income, no job. I got nothing. I'm like, I'm I'm on the edge every single day. And yet there was um there was a gentleman um from Oakville, big multi-level marketing guy, and you probably know his name, but I'm not gonna mention him here. He had sent me some recordings.

27:01Rich Fournier:Your father was on some of those recordings, and this is back in 2014, um, and really and I used to listen to them constantly. And it was really about you know, being in the real estate space. A lot of people have some strong opinions about real estate agents, but in these teachings, they were discussing how when I show up, I had to, I had to show up in a way that I was there to save them. I had to be, I was like, I would do anything to help them on this side of morality, on the good side of legality, and do whatever it took to convince them that I was there to save them, to help them to do the best job they could ever have.

27:41Rich Fournier:So I had to humble myself in my own mind. And within you know, 18 months, we're in the top 1% of a market where we hadn't we didn't know anybody at the time. And I carry that with me. It was the intent. It would the even though I needed the money, even though I needed the transaction, it was the emotional intent. I am there to earn the right to be in that person's life.

28:09Brian Proctor:Yeah.

28:09Rich Fournier:And it translated to allowing us to not go back right together.

28:15Brian Proctor:That's that's the key, Rich. You know, I know you're talking to business owners all the time. Yeah, and business owners are always looking for strategy, they're looking for skill sets, they're looking for systems. You know, aside from the systems, the strategies, and all of these things, the most important thing that's out there that we've got is the energy that we exude. It really is. And I won't, I won't undervalue that. And uh, the energy that we exude, that we put out in the world, that is what's going to make or break our business. And if we don't let our current circumstances, our current reality dictate how we think, we stay focused on doing good, serving people to the best that we can, our business will thrive.

29:00Brian Proctor:It has to.

29:01Rich Fournier:So, can I do you mind if I just sit on this for a second and maybe dig a bit deeper? I want the audience to understand um that um who Brian is, what they've done, what they've accomplished as a family, are out in the world. Um, and the millions of people they've reached, the millions and millions and millions of dollars in revenues that they've generated. Not that that was the ultimate goal, but that was the byproduct of who they were being. So, with that experience and results in mind, Brian, would you say that the energy, the intent, the emotional, psychic energy, the belief systems you have around business are more important than the actual business strategies and tactics?

29:47Brian Proctor:I would big 100% yes. A big yes. You know, I was doing a uh live event just a couple weeks ago up in in Toronto, and I Which was an outstanding success, and I saw the ads for it. It was. Um, I had a guest come in and speak at that event, a good friend of mine, and he owns businesses all over North America. He, I don't know how many businesses he owns. He's worth tens, if not hundreds, of millions of dollars. Um he is the kindest man you'll ever want to meet. He was the first thing he said when he was on stage was he doesn't care about strategies, he doesn't care about all the systems and the nonsense around it.

30:29Brian Proctor:He says, if you truly believe you're gonna do well and you really serve the people that are in front of you, you're going to do well. It doesn't matter what systems you have behind you. And that is the key. He said it's all mental. It really is. He says, I don't need to know all the other stuff. I can hire people that will know that stuff that will do these things. But if I keep my head straight and keep it positive and focus on the good in the world and the good things that are happening, I know I'm gonna thrive. And his message was so well received.

31:02Brian Proctor:That is the key. That's the key. We're all gonna have bad things happen to us. None of us are immune from adversity. But if we can stay focused on the good that we're doing, the good that we want in our life, the good that we're gonna provide to the outside world, we're gonna do great and we'll get through that adversity in no time at all. And it won't affect us as deeply because we're focused on the right thing.

31:27Rich Fournier:The right thing. And Wallace Waddle's book to talk about acting in a certain way. Um, is that the same thing? Is that the same concept?

31:37Brian Proctor:Yeah, it's the same concept. It really is the same concept. Got it, got it. We've got to protect our mind. That's the deal. It's easy to go down that negative rabbit hole. Uh, we're we're bombarded today with social media, with 24-hour news cycles. We got more negative stuff hitting us than ever. So now we have to protect our mind more than ever. And stay positive. I like to say I look at life through rose-colored glasses. And I have a lot of detractors that think you're not a realist. It's like, you know what? I'm just as real as the guy that's seeing all the negative stuff.

32:12Brian Proctor:I choose to see the positive. And because I see the positive, I attract more positive into my life. I've got a uh somebody that I'm I'm uh a relative that forever sees the negative. Is always he is so much negative stuff constantly happening to him because that's all he's focused on.

32:29Rich Fournier:Well, you know what? Then he doesn't have the right gene pool because then he's not a relative. Because I do remember um during a conference once, um, it was not the you, I think it was you actually told this story um up on stage, and and it was one of your um it was a conference in Toronto, and you had talked about how you and your father had a rule. And hopefully I'm getting this right, but the rule was this um, because this falls in line of rose-colored glasses. You had a rule to never speak disparagingly about anybody in private. Right.

33:02Brian Proctor:Yeah.

33:02Rich Fournier:And I don't know what popped in my head.

33:04Brian Proctor:And yeah, that was a rule. I I I labeled it talking good about people behind their back. Yes, yes, okay.

33:11Rich Fournier:Yeah, I did.

33:12Brian Proctor:I never forgot that actually. Yeah, we we we were in the habit of doing that every day. You know, when he was alive, um, my gosh, it it would not be unusual that just about every day at 5 a.m. the two of us were on the phone and we were talking good about people behind their back. And it was a conscious choice. You know, it's easy to get swallowed up in gossip and nonsense. It takes a little more thought to talk good about people behind their back. I'll tell you what happens when you do that. Boy, you start to feel better. You feel good, you're elevating who you are.

33:44Brian Proctor:And when we do that, we start to see more good around us. And as we see more good, we'll start doing more good. And watch what happens to your business. Forget the strategies. Strategies will take care of themselves. You'll have all kinds of other people that can do strategies for you. You keep your head straight and watch what happens. People will want to deal with you, people want to be around positive people, they want to be around inspirational people. So when you are that way, people are going to come to you. They want to be around you. That's a good place to be. That's a good energy to be coming from.

34:18Rich Fournier:Have you um I think this is a question that I um I was chatting with with um somebody close to me about you, and and I was we're just chatting back and forth about you know you and questions and and wanting to be selfishly engaged with you because you are such um so I am a little bit selfish sometimes. I thought, oh my god, I get to spend an hour with Brian. But um a thought popped in my head, and one of the questions was what do people most often misunderstand about some of your father's teachings and some of the things that you teach yourself today?

34:57Rich Fournier:And take a take a second. You just take a second. Like so, and I'll let you and we'll just percolate with this a little bit and we'll play with it. You know, there's attraction, there's the movie The Secret, and there's this thing, this ideology um of vibration. And um your father, from what I understand, and and and from what I understand about you, he really believed in energetics and the ability to um transmit and receive information. Um, I think he called it uh electronic switching station your brain. Um, but uh of all those thoughts and ideas, what do they misunderstand about some of this?

35:38Brian Proctor:I can clearly state, I think, what they misunderstand. And uh the movie The Secret really did not deal with it, I guess. Um most people think, okay, I hear this positive thinking stuff, this whole law of attraction and manifesting stuff. If I think about what I want, it's going to come to me. And that's the misunderstanding. They think if I just think about it, it'll happen. That's the first step. That's the first step, but it's not the only step. We also have to take action. It's beyond thinking. We have to take action. And that's what people misunderstand. They think if I just wish for this thing.

36:16Brian Proctor:Well, wishing for a thing and actually receiving it are two different things. And a lot of people wish for something, but they think it'll never happen. They're focused that it won't happen. They're just wishing for the thing. Well, my God, if if everybody got what they wished for, man, we wouldn't be holding this podcast right now, would we? It's it's a situation of this. Where would you be today, bro? Right. Well, you know, here's the deal: you have to hold the image. The law of attraction, you've got to hold the image of what you want. You really do. You have to hold the image of what you want relentlessly when it's not showing itself in the real world.

36:56Brian Proctor:You still have to visualize yourself with it. Use the power of your imagination to feel what it would feel like already being there. But then here's the important piece step out and do something. Talked about this in the very start today. Step out and take an action step today. What one thing can I do today that's going to get me one step closer to that thing? It may be one long step away from getting to that thing. But by taking action, doing something, maybe making that one phone call, maybe doing that one online post, whatever that thing is for you, do that one thing and just keep doing it each and every day.

37:33Brian Proctor:It's the action takers that get on in the world.

37:37Rich Fournier:You know, I've struggled around this thing of holding the image. Of holding the image of the thing that I want. Um what's a practic? I mean, this is probably a stupid question, but where you have this amazing idea, um, and then you go to do the thing, and then you start having these negative thoughts, and things start to enter, and this is stupid. Why would you be doing this? What you know, this isn't gonna work. Um, when is social media for me? Right? That that's that I don't want to have a positive image of how of social media that is gonna translate into business for me.

38:16Rich Fournier:Because I and so I find myself not participating in the action of it, right? So, how do I change the thinking on that? Like, so you could so let me say another way. So you can do the work, you can have the you know, do the action, you could be consistent in the activity. But the other part of the equation, the equation is you have to believe it's going to work too.

38:40Brian Proctor:Isn't that fair to say? Yeah, that's very fair to say. If you're gonna do it, do it with the belief that it's going to work. Otherwise, then don't do it. Uh, you know, if you're gonna do it without the belief, what's the point of doing it?

38:52Rich Fournier:So it sounds so logical, Brian, but sometimes I'm like, I know I need to do it. I'm gonna do it, Brian. And and and I start doing it, and but then in my mind, oh it's not gonna work.

39:01Brian Proctor:Well, so here's what we need awareness. You're aware that your mind starts going there. Yeah. So you have to know that when you start going there, you got to shift your thinking. Awareness is what causes us to be able to shift our thinking. You know, I I'm not a big fan of social media either. Um, but man, I'm putting out videos, I'm doing the things that are required. I don't enjoy it. I don't enjoy it. But here's what I do like is that I know I can touch one person. If only it touches one person, I've made a difference. So I'm gonna keep doing it because these are the things that we need to do today to reach an audience.

39:36Brian Proctor:So if you want to reach an audience, you got to step out of your comfort zone. You gotta start doing what's required, knowing that you're probably going to have some people look at you like a like a fool. You talked about that before. Right. But here's the deal: don't worry about it. Who cares what they think? You know, when I first started posting, uh, I would get, you know, a hundred positive comments, and I get one negative comment. Yeah. Man, that one negative comment, it hit me. Yeah, it just like it ate at me at first. Then I thought, Brian, what are you doing? I'm giving energy to the one negative thing.

40:09Brian Proctor:Look to the light, look to the people that that you're helping. And don't worry about the others because it does not matter. It doesn't matter. Do the good with what you can with what's in front of you. Step out and do so.

40:21Rich Fournier:I guess it comes back to the intent whether you're doing something. So if I'm so if I'm doing something, i.e., putting content out into the world, and this is for all entrepreneurs. And the reason why I'm bringing it up is I think entrepreneurs really struggle around this. Some of the recent stats on posting and putting content down there. There's so very few content creators. Most people are just consumers. Right. So if I have the intent of serving and helping people, if I break that apart, what that does is it's actually taking myself out of the equation. I'm serving other people, I'm doing what's right for them, not for you know, technically what's right for me, because if I'm focusing in on myself, I'm gonna say, you know, what do I look like?

41:04Rich Fournier:Do I look okay? Are people gonna like me? So that's really selfish way of looking at life. Um, and so what you're saying, if you don't mind me expanding on, is that if your intent is to serve and help other people in whatever vocation that you're in, act in that way, which will make it easier to not make it than making it about yourself. Exactly.

41:27Brian Proctor:That's it. You know, don't take yourself too seriously. I think that's it at the end of the day. Don't take yourself too seriously. Um, just go out and do the thing. I look at videos of myself and I think I I look like a fool. Um, but it doesn't matter. It doesn't matter because I know what I'm doing, I know the message I'm trying to put out, and that's all that matters. And and just keep doing the good. You know, you talk about mindset, and if if I can share this one.

41:50Rich Fournier:Please, thank you.

41:51Brian Proctor:Yeah. Um mindset is so vitally important. And there is all kinds of new science coming out of rewiring our brain, you know, uh, these neuropathways. And here is something that I've been doing now for a good couple years, and it is probably one of the most valuable practices I have ever done in my life. And this is going to sound very light, and you know, but I want whoever is listening to this, really think about it. And I want you to do this. So every night when I go to bed, when I lay down in bed and I close my eyes, I use my imagination and I build the image of how I want my business to be, how I want my home to be, the home life, all these things, kind of like a life script.

42:44Brian Proctor:I picture my life already where I want it to be. And I imagine I'm already there and feel what it would feel like to be already there. So my business is thriving. All of these things are thriving. I feel what it's what it would feel like to be there in the moment, and then I drift off to sleep. Your brain works for the eight hours while you're sleeping. When you go to bed and that's what you're focused on, rather than the last thing before you close your eyes is doom scrolling on your phone or or watching some negative news thing. You're going to sleep with this positive image of the life that you want to build.

43:27Brian Proctor:You're allowing your mind to work on that for eight hours while you're sleeping. I promise you that it will make a difference in the way you think. It'll make a difference in the way you operate every day. It's a habit to get into, and it's a powerful habit that will rewire your brain into this place that you want to be. And when you go there, you will start to recognize things in a day that have always been there. Things that you could do that were always able to do, but you're going to start doing them now because it matters.

44:04Rich Fournier:That's amazing. And um your father or in you used to talk about getting on the frequency of the thing. Yes. And so you're training your brain, it sounds like to get on the frequency of the thing that you want. And when you get on the frequency, you start seeing things in a different way.

44:23Brian Proctor:Absolutely.

44:24Rich Fournier:You see opportunities that were already there, but now you see them. Yeah. Where you could it's like looking inside your fridge and saying, Where's the milk? And you can't see the milk, and then you go ask your spouse, where's the milk? And she opens it, or he opens it, and the milk's right there. You just couldn't see it because you weren't on the frequency of it.

44:41Brian Proctor:Yeah.

44:42Rich Fournier:Right. That's amazing advice. Um can we talk about you just for a quick second? I want people to I want people to be in your world because I think you um well, I don't think actually, I know you you you're so genuine and you and your intent is to serve at the highest of levels. So tell me a little bit about um before we wrap up today, what is happening in your world, um, programs and conferences and events and and what how can people connect with you? What do you have coming out? Talk about your books a little bit, please. I want to hear more about um Brian Proctor and what's coming in the future.

45:18Brian Proctor:Oh, thanks, Rich. Uh yeah, if you know what it's kind of easy to find just about everything if you just go to Brian Proctor.com. Um, if you go to Brian Proctor.com, you'll see the books there. Uh, you'll get links in whatever part of the world you're in that you can you can get a copy of any of the three books. Um I've got a program called Proctor's Principles that I run. Uh that is uh it's an online program that you get for life when you purchase it. Um you'll get access to it for life. You will get access to monthly live QA calls for life.

45:51Brian Proctor:Um, so this is it's really important to me to get this message out. And honestly, Rich, all I'm doing is I'm teaching the things that I learned growing up with Bob Proctor as a father. Uh, you know, I often think how fortunate I was. Uh, you know, my father was given the book Think and Grow Rich in October of 1961. I was born in December of 1961. So I was there for the entire ride. You're a Sagittarius baby, me too. Uh that's right. Yeah. So, you know, while he was changing his programming, he was programming me with good material right from the very start. So everything that I'm doing, I'm really teaching all of the things that he taught me as a father.

46:32Brian Proctor:And I mean, you know, I know I was fortunate to have Bob Proctor as a father. I really was. And I get to share that message with others because you know whatever he was teaching me would have been the very best, because we all want the best for our kids. And uh I thank God every day that uh Bob Proctor was my father. So this is my way of continuing on and sharing his message in my way. You're not gonna get Bob Proctor with me. Um, I if if I was to try to be Bob Proctor, I would be inauthentic and you'd feel it in a heartbeat.

47:01Brian Proctor:You're gonna get Brian Proctor, but you're gonna get the things that I learned growing up that I use every day. And uh it's made a huge difference in my life. And I have been watching people do all kinds of extraordinary things and having a lot of fun with it.

47:16Rich Fournier:Thank you for sharing that, Brian. And and before we end today, I want to thank you for sharing um some of your wisdom with us today for our audience. Please, um, in the show notes, you're gonna we'll have links to um who Brian is and everything around Brian Proctor. So go through the show notes um and click through those links and um involve yourself in Brian's world. Uh Brian, on a personal note, I just want to say thank you very much. Um you're one of the most genuine, honest, beautiful people that I've ever met. Um and I remember the day that someone introduced me to you and at a conference and it was a private conversation.

47:54Rich Fournier:Um and you guys have to understand the room. Brian, Brian is 6'2, 6'4. He's a very large, you know, he's a very tall, um, well-built man, and I'm, you know, five, eight and a half and three-quarters on the best of days. And so, you know, um, but the that you know, Brian, I remember that day you came in and sat down with me and and you just said, Rich, you can do this. Rich, you can do this. And that was the premise of the conversation. And I'll never forget that. And I just wanted to say thank you for being in my life and thank you for being in all of our lives.

48:23Rich Fournier:We really appreciate you.

48:25Brian Proctor:Thank you, Rich. It's uh it's been great being in here with you, and uh that's what it's all about, man. That's what it's all about.